I've started businesses in a diverse range of industries, many of which I've had no prior experience with. I look for opportunities where there is either outmoded or outdated thinking, with little innovation. Here is where you will see plenty of pain, together with plenty of opportunity to provide some fresh perspective. I've created multimillion dollar businesses by finding the pain points, researching an innovative solution, creating contracts that tie all the various parties together in principle, and then pressing the big "GO!" button. Simple.... except there is of course a great deal more to it than this.