Speak to the camera comfortably, confidently and like you would a friend.
Have a clearly articulated REASON OF INTEREST.
Get endorsements from famous people whenever possible!
Include SOCIAL PROOF and examples of previous successes.
Use comedy if it makes sense for your project (and you’re funny).
Tell potential backers how you will ALLOCATE FUNDS.
Invite people to be a part of a community or movement.
Tell people exactly what you want them to do (CTA).
Tell people how they can stay in touch (ie. social, Website etc).
Thank people for helping you.