Statistics
10 Reasons to Upload Your Product/Service Video on
Vipleyo, Now!
When it comes to
getting the edge in online marketing, that is making sales online; video is the best way to reach customers, retain an audience and achieve higher conversions. There's just no better way. Video is where it's at! And if you need convincing, here are 10 compelling stats to prove it and
why video marketing is the most powerful way to build credibility, establish a
relationship and drive sales up now and in the future.
10. About 46% of people say they’d be more likely to seek out information
about a product or service after seeing it in an online video. (Source: Eloqua)
9.
Video is now the sixth most popular content marketing tactic, as
70% of B2B marketers use some form of online video with their overall
strategies. (Source: Eloqua)
8.
Of the 80% of internet
users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
7.
The average user spends 88% more time on a website with video. (Source: Mist
Media)
6.
Video and e-mail
marketing can increase click-through rates by more than 90%.(Source: Mist Media)
5.
Video equals higher viewer retention. The information retained in one minute of online video is
equal to about 1.8 million written words. (Source: Brainshark)
4.
Video attracts 2 to 3
times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic
traffic from search engines. (Source: MarketingSherpa)
3.
Blog posts incorporating
video attract three times as many inbound links as blog posts without
video. (Source: SEOmoz)
2.
59% of senior executives
prefer video over text. (Source: Brainshark)
1.
Having video on the
landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Cisco Reports
·
Internet video
traffic will be 69% of all global
consumer Internet traffic in
2017. (Cisco)
·
By 2016, 2/3rds of
the worlds mobile data traffic will be video according to (Cisco)
Real Statistics
·
Shoppers who view
video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher
conversion rates than product pages without video. (Internet Retailer)
·
52% of marketing
professionals worldwide name video as the type of content with the best
ROI
·
Visitors who view
product videos are 85% more likely to
buy than visitors who do not. (Internet Retailer)
·
Over 90% of shoppers surveyed found video useful in making purchase decisions,
according to a study of Swimwear
Boutique customers. (Internet
Retailer)
·
Ice.com found that viewers who chose to view video
converted at a 400% increase over
those who did not. Ice.com also credits video with decreasing returns by 25%.
(Internet Retailer)
·
Viewers are 85%
more likely to purchase a product after watching a product video. (Source: Internet Retailer)
·
65% of video
viewers watch more than ¾ of a video
·
93% of marketers
use video for online marketing, sales or communications
·
Video in email can
boost open rates by 20% and increase click-through rates 2-3X
·
Using the word
“video in email subject lines boosts open rates 19%, click-through
rates by 65%, and reduces unsubscribe by 26%
·
B2B and B2C
marketers worldwide name video as a top 3 most effective social
media marketing tactic
·
33% of tablet
owners watch one hour of video per day on their device
·
72.1 million Smartphone
users watched video on their devices at least monthly in 2013, and this is
projected to rise to 86.8 million in 2014
Three Rules
Video-on-demand traffic
alone will have almost trebled by 2017, as researched by Cisco. Video is taking content
marketing by storm, but you'll have to do more than just make one to realize
its full potential.
Differentiate yourself and
offer your customers your uniqueness. Mark that difference. Make that difference.
Video marketing has become one of the greatest
tools for online businesses to enhance their market presence. As the attention
of the consumers are shortening online due to the wide variety of choices
that they have, marketers are frantically looking for a medium through which
they can break the clutter and disburse their messages in an interesting
manner.
Be
real and upfront:
Cheating
on the credibility of the content or message of the video is perhaps the
fastest way to spoil the efforts of your video marketing campaign. If consumers
are able to sense that there’s something off in the message of your ad,
they will soon lose the trust that they had on you.
Create
videos in a timely basis:
When
you keep publishing in a regular manner, this raises the viewers’ expectations
and this will also help increase viewership that, in turn, increases your chances of
making more sales. By creating regular videos, keep the content short, inviting and to the point. And
also cover the best features of your most of the time. The details will follow when the customer VIP video calls you.
Know
how to sell from your videos:
When
video marketing shapes the future of your business, you should know how you can
sell your videos in the simplest manner. Structure your message for maximum
effectiveness. For example, cut your videos to 3 minutes max.
Why you
need to have your product/service videos hosted on Vipleyo?
1.8 Million Words
That’s the value of one minute of
video, according to Dr. James McQuivey of Forrester
Research.
Do you have the time and energy to
write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If
you write an average of one web page an hour, it would take you 150 days of
writing to achieve the impact of one minute of video.
What’s
The Market for Online Video?
45.4%
According to comScore, which
measures online engagement and use, that’s the percentage of Internet users who
view at least one video online over the course of a month. The average user is
exposed to an average of 32.2 videos in a month, increasing the chances that
your marketing message will be seen. But what does that work out to in real
numbers?
100 Million
That’s the number of Internet users who watch online video
each day. Granted, a lot of those are watching the latest viral video with a
goofy cat or a cute kid, but an awful lot of them are looking for advice on how
to do something or how to make something work better. And a whole of them are
looking to buy a service or product.
90%
The percentage of online shoppers at a major retailer’s
website who said they find video helpful in making shopping and buying
decisions. Retailers who provide online video to show off their products report
that the products with video sell a lot more than products with no video.
75%
That’s the percent of executives who told Forbes that they
watch work-related videos on business websites at least once a week. The
results breakdown:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing
a video
16 minutes and 49 seconds
According to comScore, that’s
how much time the average user spends watching online video ads every month.
Takeaway: If you're not using video marketing, you're missing out on
a huge market opportunity. It’s not just the number of people who are watching
videos that’s important – it’s the reasons why they watch it. When you post an
online marketing video to a business website, you’ve got a great chance of
engaging with a busy executive who is specifically looking for your services
but might not have reached out to schedule a meeting for a presentation. Your
marketing video is a great way to get your elevator pitch out into the ether
and let it reel in leads.
What’s
the Payoff for Online Marketing Video?
8 Big Video Marketing Results Numbers
64%
That’s how much more likely website visitors are to buy a
product on an online retail site after watching a video. In addition, visitors
who view videos stay on the site an average of 2 minutes longer than those who
don’t view videos, comScore says.
Online Video Marketing Is Not Just for Retailers
403%
An Australian real estate group reports that real estate
listings with videos receive 403% more inquiries than those without videos. In
other words, real estate ads with videos generate quadruple
the leads of those without videos.
59%
According to Forbes Insight, that’s the percentage of
senior executives who’d rather watch a video than read text. About 65% of those
who view a video click through to visit the vendor website, 50% look for more
information and 45% report that they contacted a vendor after seeing an online
video ad. About 50% of those who viewed an online marketing video went on to
make a purchase for their business.
And It’s Not Just Online
96%
In 2010, an Implix email
marketing survey found that including a video in an introductory email
increased the click-through rate by 96%. That’s nearly twice as many people
clicking through to your website when you include a video in your marketing
emails.
200%
The Forrester Marketing group surveyed businesses in 2010
and found that video did even better. When marketers included a marketing or
explainer video in an email, the click-through rate increased by 200% to 300%.
75%
Do your email subscribers drop like flies? Eloqua, an
automated email marketing provider, noted that including video in an
introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a
relationship with prospects.
51%
One online marketer reported a 51% increase in
subscriber-to-lead conversion rates when video was included in an email
marketing campaign.
Takeaway: Video marketing increases sales and leads. If you're not a
video marketer, you're losing customers to those who do. Businesses that
incorporate video marketing into their overall marketing strategy see higher
engagement rates, higher click-through rates and higher conversion rate. Why
would you leave all that value sitting on the table?
How
to Make Video Marketing More Effective
4 Big Numbers About User
Engagement with Video Content
5 minutes
There’s good news, though. While desktop viewers tend to
stick with videos for 2 minutes or less, mobile users seem to have a longer
attention span. iPhone users
tend to watch for about 2.4 minutes. Android users give a video three minutes
to engage them and Symbian users stick around for
just over 4 minutes. iPad
users have the longest attention spans of all, sticking with a web video for an
average of 5 minutes.
16%
That’s the percentage of YouTube videos that are embedded,
linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.
15 seconds
According to research conducted by Jun Group (2011),
videos that are 15 seconds or shorter are shared 37 percent more often than
those that last between 30 seconds and 1 minute. If you make your video longer,
that stat goes down. Those shorties are only shared
18% more often than videos of longer than 1 minute.
10 seconds
That’s how long you have to grab the attention of viewers
in a video marketing clip. According to research by Visible Measures, 20% of
your viewers will click away from a video in 10 seconds or fewer.
And it doesn’t get a lot better than that. You’ll lose
about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60%
by 2 minutes. And those numbers remain the same no matter how long the video
is.
80%
According to the Online Publishers Association, 80% - that’s the
percentage of Internet users who recall watching a video ad on a website they
visited in the past 30 days. It gets even better. Of that 80%, 46% took some
action after viewing the ad. In fact:
- 26% looked for more information about the
subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the
video ad
- 12% purchased the specific product featured in
the ad
Why they are not buying from you?
With increasing anonymity on the Internet, it is becoming more and more likely that consumers will lend themselves to deception and legitimate businesses (or persons) will lose out to unreliable businesses (or persons). Set yourself apart. Anonymity on the internet brings out the worst in people. You have no idea who you are talking to and no one knows who you are. The resulting environment is usually one where various illegitimate businesses abuse their position to mislead consumers. And even otherwise reasonable people often turn into internet trolls when they are shielded by anonymity.
Very true that customers don't buy products, but perception and reputation. They buy certainty, trust and likeability. They buy because they like your personal brand, because they can relate to you, and connect with your business. A video platform like Vipleyo will help you achieve JUST that.
Have you ever bought something on the Internet and started wondering why you bought it in the first place??? Because there is nobody to give support, answer questions, you cannot get a refund, they do not have phone numbers, you are left to your own devices. Well, that is about to end now and that is the concept being Vipleyo.com. With Vipleyo, unleash the credibility of your business. Meet customers, Live. Create Excitement. And sell, Today.
Have you heard of click farms where these multi-billion social media companies pay people who can barely speak a word in English to click on your ad, giving an impression that prospects are interested in your offers when they are just robot-clicking, no wonder you have a zero conversion rate and you cannot explain why people are not buying your stuff!
And then, you may say, well, do we not have a de facto video-sharing site where I can host videos of any size and reach millions of people?
First, video ads are meant to be entertaining and memorable, what you need is to make a connection with the consumer and close the deal, NOW. You can achieve this by convincingly explaining to your prospect the details about your business. And connecting with them directly via a videocall - Selling begins with a human conversation! Only those who are not confident about their products will avoid reaching out to buyers in this manner.
Secondly, 85% of video-ads are often skipped. How does that translate into profits for your business??? Thirdly, their video-sharing site is for entertainment, NOT businesses. The target is entertainment seekers. Our site is targeted for online shoppers that are seeking information about products and offers.
The Solution
1. Upload your business video 2. Stream Your Store Inventory Live 3. Receive direct videocalls from customers 4. Connect with consumers worldwide, Live. 5. And sell. Today. See the difference?Your customers want to do business with real people, not impersonal brands. They want a human touch to your initiatives, and will like to identify the real person behind your company’s social media account. Hiding behind anonymity or social media will only result in consumers ignoring you and being skeptical of you.
Start building your brand, Today: By meeting customers and prospects Live via our Face-to-Face Online Video Platform.
Business Credibility + Consumer Confidence = Booming Sales (In the short term or in the long), besides this, you promote engagement and trust in your offers.
By adopting our approach, you prove:1. First, you are genuinely committed to your products and services and are willing to stand behind what you are offering.
2. Second, it shows the company truly cares about the customer and takes them seriously as a person who deserves engagement and information.
Typical Examples
Example 1
This is an ad for a cycling company. The person looks straight in the camera and calls consumers to action. It is not social media where ads are pushed by impostors and what not. If you are interested in cycling products, you will be confident and navigate to the site to check out what is being offered.
Click to View
Example 2
This is the typical video advertising whose concept is being promoted by Vipleyo.com. Such an ad should always supplement the ad in Example 1. Here the representative of the business takes time to explain a particular product and introduces a new line of products. Now the consumer does not only rely on the ad in Example 1 but he/she has more information to take an objective action.
Let us assume that the consumer watches the whole 3-minute video and other videos as well but does not purchase after watching these videos. We may assume that he/she will buy later or will call in to follow up. But just presenting the ad in Example 1 does you a great disservice, leaving you with a lot of unanswered questions.
Furthermore, with Vipleyo.com, it would be possible to contact the viewers of the videos to follow up. These are shoppers. They are not watching to entertain themselves; they are watching to inform themselves, they are interested.
Click to View
Example 3
This is an ad from Investment Company, BlackRock. You can see how the video is introduced. The information is presented concisely and then you get to meet the people at this company. How confident would you feel to invest your hard-earned money with someone who has worked for the same company for 24 years? Very confident. This is how advertising should be done.
It promotes trust, engagement and builds a long-term relationship. I would in a heartbeat invest because I know who they are, what they do, I have they phone numbers, they do not hide who they are, what they do; therefore, we can do business with them.
Click to View
Example 4
This is an ad about a company that sells golf products. They have made a video, to teach the basics of a golf swing. With this video, they show that they are experts at golf and thus, can sell you golfing products, training, servicing and so forth. This is how you should also present your products. If you are confident that you have the best products, do not hide, come out and start selling.
Click to View
Example 5
Imagine you have inventory in your store and have a sale; you can immediately put out a video and inform your consumers, face-to-face.
Click to View
Or let us assume you are from China and are looking for buyers in United States. This would be a good platform to introduce your products in detail and directly ask interested parties to contact you. First, you prove that you can speak English, which is easier for others to connect with you (because Chinese seems too difficult for many).
And secondly, you can explain your products in detail to raise the confidence of the buyer so they can reach an objective decision rather than keeping all the information and wondering why they did not buy.
The platform is not for businesses only. Agencies/Governments can use the video platform to showcase their capabilities and connect with people.
Click to View
The platform can certainly also be used by individuals/consultants/service providers. If you are looking for a job and you are confident you have the experience and should not be suffering unemployment, make a video, let them see you, let them hear you and let them call you. This is really the next level in online Virtual Reality
Click to View
Example 6
In this example, you get to see how your profile would look like on Vipleyo.com. Imagine your profile as a stand in a virtual market; you are standing at a table in a virtual market, prospects are passing by and you are answering questions about each and every product you have on the table.
That is what this site is trying to do. You need to present your products, explain the details, the importance, the advantages and shortcoming and inform them so they can buy, NOW.
The link below shows how your profile would look like. You can customize the header so that prospects will know already what your business is all about. And then you have different tabs. Under the Pictures Tab, you can put deals and pictures of your location, environment, employees...etc.
Under the Connections Tab, the algorithm will show users who viewed your videos and their demographics. If the viewer was not logged in; we will be able to tell you, where, when and how they viewed your video.
Click to View
Example 7: The Ultimate in Virtual Online Reality
Imagine being able to call your favorite restaurant (e.g. Papa Johns) via a video call and order your food. You can see the person in the restaurant, they can show you the menu, if you wish, you can even see how they are packaging your food/making your pizza, you can check their environment, whether it is dirty or clean, do you still want to order from them or some other place?
Let's assume you want to buy shoes but you are stuck at work; the one-hour lunch does not allow you to run to Burlington and go through their inventory. Now imagine being able to look through a Burlington store live from your cellphone or desktop. This is where we are going with Vipleyo.com StreamItLive. Consumers need information to make decisions and vipleyo.com helps businesses provide the information in order to increase sales.
Try it. NOW.
1. Sign up for a standard account in 3 seconds. Sign up
2. Set up your business profile page/add your products.
2. Start receiving videocalls and talking to online customers, Live.
Best of all, it costs only 19.99$ to set up a standard account. Check out other plans. So, upload now and start building a long-term, rewarding and strong bond with your customers. Let them see you. Let them know you. Let them call you. This is the only way to start making more sales today, and repeat sales in the future.
Metrics: CPVV vs CPC, CPM, CPV & CPI?
People love watching videos. We all do.
Vipleyo will host, share and allow customers to VIP video-call directly to your store or wherever you want them to reach you via a Video call. Ready? Let's start.
Online video advertising is the fastest and most effective marketing medium to reach a wide group of potential prospects and convert them into customers. With different cost metrics to choose from, we make our paying structure flexible for you because we know that each business has unique marketing goals and budgets in mind.
Tired of Paying Hundreds, Thousands, or Just Too Much for Traditional/Social Advertising?
Below, we have broken down each cost metric to show you the advantages and drawbacks of each advertising form. You can choose one that suits your own goals. We strongly advise you to use Video Advertising, especially on Vipleyo. It will be the best decision you ever made for your advertising efforts.
With a minimum of only $19.99, you can start experiencing phenomenal returns with your advertising budget. And you can immediately start your online advertising today and take your business to the next level!
Cost Per Video View (CPVV) = Vipleyo: Broadcast Your Business
CPVV from Vipleyo is the best advertising strategy there can be. Your prospect or customer watches your videos wherein you explain about your offers. If they need more information, they videocall you directly on the spot from your profile on Vipleyo and you get to close the deal. With CPVV Advertising, you only pay one fee depending on your payment plan for a lifetime of views and your sales will jump. GUARANTEED. Don’t believe us? Try it.
What does that mean? You only pay once to upload your video about product, service or offer. Your videos will be viewed indefinitely. Consumers that are interested in your products and are potential customers will VIP video call you directly after watching the video or they can stop the playing video and VIP video call you directly.
Benefit? In a word, Engagement. Why do people watch TV so much? Simply because of the engagement TV provides.
Our platform supplies video-on-demand so your videos will be accessible across all platforms, desktop and mobile. For just a little budget you reap such awesome benefits.
Cost Per Click (CPC)
What is it? Cost per click (CPC) advertising is a very popular strategy where the ads with the highest bids are placed onto a content related website. With CPC advertising, you only pay for the amount of people who actually click on the advertisement.
What does that mean? You only pay for consumers interested in your products and are potential customers that want your product.
Benefit? Maximized efficiency of your ad budget because you know that every penny was spent towards a probable customer.
Drawback? No engagement….there is still that psychological distance between you and the customer/prospect.
Solution? Vipleyo.com – Broadcast your business. Start engaging your customers. Now
Cost Per 1,000 Impression (CPM)
What is it? If your goal is branding to a wide audience, CPM is a good cost metric in terms of how many aggregate consumers you may have reached. The advertiser pays a set fee per 1,000 impressions, rather than a fee each time someone clicks on the online ads.
What Does This Mean? Think of it like a billboard advertisement, except that instead of being shown on the side of the road or on moving buses, it is shown on popular websites related to your ad that thousands of visitors go to.
Benefit? Thousands of visitors for only a minimum of $0.80? Compared to traditional advertising such as billboards, bus ads, or even newspaper ads, it is much more cost effective, while achieving exposure to targeted consumers.
Drawback? No engagement….there is still that psychological distance between you and the customer/prospect.
Solution? Vipleyo.com – Broadcast your business. Start engaging your customers. Now
Cost Per View (CPV)
What is it? Cost per view advertising essentially displays the full page advertisement in a pop under window. The advertisement can be triggered by specific categories with a matching engine. If your goal is for the visitor to reach the sale page directly without clicking any banner, CPV is a good metric for you.
What Does This Mean? Your sales page is the webpage that you want to get your customers to take the action of buying your product or service. With your sales page showing up on popular sites relevant to your ad, it is basically you giving your sales pitch to thousands of people who would interested in a short amount of time.
End Result? Sales pitching to thousands of people in a short amount of time? Compared to door-to-door or even telemarketing, you are looking at contacting more people at a much lower cost in a shorter amount of time.
Drawback? No engagement….there is still that psychological distance between you and the customer/prospect.
Solution? Vipleyo.com – Broadcast your business. Start engaging your customers. Now
Cost Per Interstitial (CPI)
What is it? CPI advertising is a way of placing a full page ad between the current and destination page. CPI advertising is a great way to reach your audiences and expose them to your offer before they continue on their way through a website. If you are trying to promote a one time or free offer, you should consider CPI advertising.
What Does This Mean? People that are browsing through popular sites again relevant to your ad will be exposed to a full 5 seconds of your offer before they go on to browsing. It is like getting your flyers handed out in public places such as malls about your promos and offers, only it is all online.
End Result? Compared to flyers, you can see how this is much more cost effective. Not only is an interstitial more economical, it is basically guaranteed that your offer gets exposed to every visitor that comes browsing the site. You save money and gain a much wider exposure as a result.
Drawback? No engagement….there is still that psychological distance between you and the customer/prospect.
Solution? Vipleyo.com – Broadcast your business. Start engaging your customers. Now
Compare
Social Media Sites
Entertainment Video Sharing Sites
Business Video Hosting, Sharing and Online Video Platform.
Facebook, Twitter, Tumblr, Flickr, Pinterest, Instagram…etc
YouTube, Vimeo, DailyMotion, MetaCafe..etc
Vipleyo
Designed for social meetings and communication between friends, unknown people and whoever is in the network.
Designed to host entertainment videos: movies, clips, music, fun, weird, twerking videos.
Designed to host product/service business videos where businesses stand behind their products and services and explain how customers benefits by purchasing those products.
Also, customers contact businesses directly from their profile on our site through VIP video calls.
Good for building perception (e.g. likes, tweets, vines…etc)
Really good for entertainment
Very good for a business that seeks to build credibility, establish trust and make more repeat sales. Designed for a business that believes in its products/services and wishes to connect with their customers and prospects on a personal level and grow the relationship.
Pay for clicks that might be coming from click farms. Ad engagement is very low. Pay every time you have to reach customers. Pay to build perceptions with impressions created by software.
Advertising fees are complex and expensive. Pay every time to raise awareness of your products. High probability that your video-ad is being skipped. Pay for video views that are generated by software; thus, video views do not necessarily reflect engagement.
One time fee. Viewers are customers. Viewers watch your business product videos and video-call you directly. Stop hiding behind ads - Meet customers, Live. Create Excitement. Repeat sales.
CTR ~0.11% average and even lower. Requires you to have a larger advertising budget to improve your business perception.
Advertising with video ads. A very intrusive and annoying way to reach consumers and prospects. 85% of ads are skippable and skipped.
Here, viewers = customers and prospects watching your videos to learn more about your products/offers. In other words, they are interested and are watching to learn a bit more about your business before making a buying decision.
Statistics
10 Reasons to Upload Your Product/Service Video on Vipleyo, Now!
When it comes to getting the edge in online marketing, that is making sales online; video is the best way to reach customers, retain an audience and achieve higher conversions. There's just no better way. Video is where it's at! And if you need convincing, here are 10 compelling stats to prove it and why video marketing is the most powerful way to build credibility, establish a relationship and drive sales up now and in the future.
10. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
9. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)
8. Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)
7. The average user spends 88% more time on a website with video. (Source: Mist Media)
6. Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
5. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
4. Video attracts 2 to 3 times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
3. Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)
2. 59% of senior executives prefer video over text. (Source: Brainshark)
1. Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Cisco Reports
· Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
· By 2016, 2/3rds of the worlds mobile data traffic will be video according to (Cisco)
Real Statistics
· Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer)
· 52% of marketing professionals worldwide name video as the type of content with the best ROI
· Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
· Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique customers. (Internet Retailer)
· Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer)
· Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
· 65% of video viewers watch more than ¾ of a video
· 93% of marketers use video for online marketing, sales or communications
· Video in email can boost open rates by 20% and increase click-through rates 2-3X
· Using the word “video in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribe by 26%
· B2B and B2C marketers worldwide name video as a top 3 most effective social media marketing tactic
· 33% of tablet owners watch one hour of video per day on their device
· 72.1 million Smartphone users watched video on their devices at least monthly in 2013, and this is projected to rise to 86.8 million in 2014
Three Rules
Video-on-demand traffic alone will have almost trebled by 2017, as researched by Cisco. Video is taking content marketing by storm, but you'll have to do more than just make one to realize its full potential.
Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to the wide variety of choices that they have, marketers are frantically looking for a medium through which they can break the clutter and disburse their messages in an interesting manner.
Be real and upfront:
Cheating on the credibility of the content or message of the video is perhaps the fastest way to spoil the efforts of your video marketing campaign. If consumers are able to sense that there’s something off in the message of your ad, they will soon lose the trust that they had on you.
Create videos in a timely basis:
When you keep publishing in a regular manner, this raises the viewers’ expectations and this will also help increase viewership that, in turn, increases your chances of making more sales. By creating regular videos, keep the content short, inviting and to the point. And also cover the best features of your most of the time. The details will follow when the customer VIP video calls you.
Know how to sell from your videos:
When video marketing shapes the future of your business, you should know how you can sell your videos in the simplest manner. Structure your message for maximum effectiveness. For example, cut your videos to 3 minutes max.
Why you need to have your product/service videos hosted on Vipleyo?
1.8 Million Words
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
What’s The Market for Online Video?
45.4%
According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?
100 Million
That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.
90%
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
75%
That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
16 minutes and 49 seconds
According to comScore, that’s how much time the average user spends watching online video ads every month.
Takeaway: If you're not using video marketing, you're missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out into the ether and let it reel in leads.
What’s the Payoff for Online Marketing Video?
8 Big Video Marketing Results Numbers
64%
That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
Online Video Marketing Is Not Just for Retailers
403%
An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
59%
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
And It’s Not Just Online
96%
In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
200%
The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
75%
Do your email subscribers drop like flies? Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.
51%
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
Takeaway: Video marketing increases sales and leads. If you're not a video marketer, you're losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?
How to Make Video Marketing More Effective
4 Big Numbers About User Engagement with Video Content
5 minutes
There’s good news, though. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over 4 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes.
16%
That’s the percentage of YouTube videos that are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.
15 seconds
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
10 seconds
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.
And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.
80%
According to the Online Publishers Association, 80% - that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:
When a company or a business owner turns to video and puts a face alongside their brand, products or services, they achieve two things no other form of advertising or outreach can. First, they prove they are genuinely committed to their products and services and are willing to stand behind what they offer. Second, it shows the company truly cares about the customer and takes them seriously as a person who deserves engagement and information.