It’s not as simple as the old “build it and they will come” motto anymore. Nowadays, smart companies and marketer’s know the importance of effectively getting content in front of the right audience. But if you want to potentially reach a larger audience, you need to architect virality… Virality Is: When every person that signs up refers a group of friends that also sign up, who in turn refer their group of friends who also sign on, and so on… Every new series of signups gets larger and larger. It’s the forever sought after hockey stick of growth. The exact reason for this extreme sharing? Well, for each piece of content there can be many variables involved, but all viral content has shared qualities. The real truth is that there is a formula to creating campaigns with the potential to become viral. So how can you create a viral contest?
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